Black Apple Hard Cider
Sometimes clients are in a bind.
"Can you redevelop our variety package?!
Walmart pulled them because they don't like our packaging!" panicked BAHC.
"Sure thing." said Matt.
Client
Black Apple Hard Cider
Year
2021
Category
Beverage
Type of Work
Research
Packaging
Working with Black Apple Hard Cider was an opportunity to flex CPG knowledge, especially with the added pressure that their variety package was pulled.
Product sitting on palettes collecting dust. Opportunities lost. Hurry up and waiting... until we can fix our variety package.
After researching products on the shelf that the variety package lived on – the goal was not to reinvent the brand, but take what worked from single flavor ciders and merge them into a single product.
The result was a massive success with Walmart placing the variety package not just on the shelf, but in cold storage, and the single flavors followed.
Shelf real estate grew by 300%.
