Infinite Roar –
a Publicis Media agency
Infinite Roar is Publicis Media's newest disrupter media agency, the first year of growth lead the agency to be the fastest growing agency in Publicis' holding company – with a visual brand supporting it's pitch success rate of 1 to 3 wins.
Client
Infinite Roar
Year
2025
Category
Media Agency
Type of Work
Art Direction
Brand Book
Pitch Deck
Research
Storyboarding
Visual Identity
As the creative director and designer for Infinite Roar since it's inception in January '23, I worked with agency leaders to craft a visual identity that captures the heritage of Publicis' storied 100 year legacy and spin a new revived take on what it means to be the king of the jungle.
Within one year of operation, the team grew to 50 people, a 10+ client roster, and $200m in revenue.
With the capabilities of the Publicis and the efficacy and speed of Infinite Roar, they offer boutique agency high-touch access to seasoned media experts, and white-glove services, and deep support of the #1 media agency in the world.
We wanted to play on the lion the legacy of the Publicis mark – a 100-year old mark.
We achieved a successful mark drawing inspiration from coat of arms, and the broad, strong architecture of it's birthplace, Chicago.
