Black Apple
Hard Cider

This is one of my favorite projects on the efficacy of design.

The situation was tight.
Walmart would not accept the variety pack because it wasn't up to design standard. I was onboarded to bring life to their variety package, which I got to do a couple times. 

I researched who Black Apple was sharing shelf space with. I learned they had single flavors already on the shelf. With that, I put together a vibrant package that expanded their existing visual brand and messaging. 

With the delivery of the variety package, Walmart liked it so much, they placed it in cold storage as well. And then they placed single flavors in cold storage too. Increasing Black Apple's shelf space by 300%.